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Formal recognition of their gift will take place at Saturday's men's basketball game.
Courtesy: Comm Squad

Festival Foods Field Will Be Home for Green Bay Soccer Programs

Courtesy: Green Bay Athletics
Release: February 03, 2017
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GREEN BAY, Wis. ( – Festival Foods has made a major leadership gift in support of the new University of Wisconsin-Green Bay soccer facility. The gift will help elevate both Division I men's and women's soccer programs and enhance student intramural opportunities.

The field in the new facility will be called Festival Foods Field, with formal recognition of the gift occurring on Saturday afternoon when the men's basketball team hosts rival Valparaiso at noon at the Resch Center.

Festival Foods has been supporting the University of Wisconsin-Green Bay since 1995 for a variety of projects and causes and continues to be an incredible partner to Green Bay Athletics through support of the Kress Events Center, fundraising events and the Phoenix Fund.

Mark Skogen, CEO of Festival Foods, said, “Community involvement has always been at the core of who we are as a company. The University of Wisconsin-Green Bay has found success in academics, as well as their development of student-athletes, and we’re proud to be part of that.”

Skogen goes on to say that the opportunity to help provide Division I quality facilities for these players – and future players – is inspiring. "Lessons learned on the field carry forward to life and will serve these students well," he added.

“We are honored to have Festival Foods Field in our new facility,” said Mary Ellen Gillespie, Director of Athletics. “They are a leader in all of the communities they serve including Green Bay. Festival Foods has been an outstanding partner with Green Bay Athletics and the company continues to answer the call for support for the Phoenix and for so many local organizations. We cannot wait for our student-athletes to compete on Festival Foods Field.”

From 1946 to 1974, the Skogen family acquired a number of small IGA stores and in 1979 they added the Red Owl store in Holmen, Wisconsin. After Paul Skogen passed away in 1976, his son, Dave, along with his wife, Barb, and brothers, Gary and Tom, oversaw company operations.

The new soccer facility is part of a $4.9 million project that will include a state-of-the-art soccer stadium, featuring a turf field, plaza, lights, permanent bleachers, and a restroom and concession building, along with a significant renovation to the softball field to include a permanent press box and bleachers, restrooms, cosmetic upgrades and walkway for easier fan accessibility. The project will also feature new technology infrastructure in order to stream soccer and softball games on ESPN3, which will provide national coverage for the university.


Founded in 1946 as Skogen's IGA, Festival Foods is a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and to providing guests with exceptional service and value. The company began operating as Festival Foods in 1990 and today employs more than 6,500 full- and part-time associates. The company currently operates 26 full-service supermarkets across the state of Wisconsin.


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