Green Bay Athletics Announces Staff Promotions

Courtesy: Green Bay Athletics
Release: October 23, 2012
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GREEN BAY, Wis. ( - Green Bay Director of Athletics Ken Bothof announced changes to his administrative staff on Tuesday with the promotions of Jeremy Cleven, Andrew Gavin and Adam Halfmann. Cleven has been elevated to the Director of Sports Medicine and Performance, Gavin has been promoted to Assistant AD for Communications and Video Services, and Halfmann has been named the Assistant AD for Marketing and Promotions.

"It's a rewarding experience to be able to recognize members of our staff who have achieved success in their positions and have prepared themselves to take the next step," said Bothof. "I am confident they will continue to work hard in their new responsibilities and look for new and improved ways to support our coaches and student-athletes."

Cleven has served as the head athletic trainer with Green Bay Athletics since 2005-06, overseeing the sports medicine coverage for all of the athletics department's 16 Division I sports. He will now also provide administrative oversight of the department's strength and conditioning efforts. Cleven works directly on a daily basis with men's basketball, men's and women's golf and men's and women's cross country.

A 2001 UW-Green Bay graduate with a bachelor's degree in human biology, Cleven earned a master's degree in liberal studies with an emphasis in sport management from Valparaiso in 2003. He served as a graduate assistant in the sports medicine department at Valpo before working as an athletic training fellow at Northwestern University from 2003-04.

"I'd like to thank Dan and Ken for the opportunity progress my career with Green Bay Athletics," Cleven said. "I would like to also thank the athletic training staff and our team physicians for supporting me and Green Bay Sports Medicine. It's a great department with great people, and I'm looking forward to the new challenges and opportunities ahead."

Gavin has worked as the Director of Athletics Communications since August of 2010 and manages and oversees the athletics communications office and media relations and video services efforts. He also directs the maintenance and content on During his time with the Phoenix, Gavin has overseen the implementation of Inside Phoenix Basketball, a live weekly basketball coaches show, and Phoenix Insider, a basketball yearbook highlighting both basketball programs.

As part of his new role, Gavin will have oversight of the Student-Athlete Advisory Committee and serve as the sport administrator for select sport programs. He serves as the primary media relations contact for men's basketball, men's and women's golf and women's soccer and serves as the color radio analyst for men's basketball road games. Gavin also serves as the liaison for athletics events televised at the local, regional or national level.  

A 2006 graduate of Centre College in Danville, Ky., with a bachelor's degree in government and economics, Gavin has worked previously in the communications offices at the University of South Carolina Aiken and the University of Central Florida.

"Green Bay Athletics has provided such a valuable opportunity to work with a Division I department alongside hard-working and passionate coaches, student-athletes and staff, and I am grateful for the chance to continue to grow professionally," Gavin said. "I thank Ken Bothof for this opportunity and his tremendous support."

Halfmann has been employed in some capacity by the athletics department since his days as an undergraduate student at UW-Green Bay. Since graduating in May 2007 with a bachelor's degree in communications, he has served as the Director of Marketing and Promotions. He worked as a student assistant with Green Bay Phoenix Athletics from 2003-07 in games management and marketing positions.

Halfmann oversees the department's marketing and promotions as well as the strategic planning and buying of media and advertising. He is responsible for various aspects of the department's ticketing, including season tickets and packages, individual game sales, group ticket sales and ticket promotions. Halfmann also manages the gameday experience, including fulfillment of corporate sponsorship promotions through Nelligan Sports Marketing and administrative oversight of the spirit quads.

"I thank Ken Bothof and Dan McIver for their support and for providing a rewarding experience and progressive opportunity for me as a young administrator," said Halfmann. "I look forward to continuing to work for Phoenix Athletics and my alma mater."


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