Craig Sandlin Named Assistant AD for External Relations
GREEN BAY, Wis. (GreenBayPhoenix.com) – Craig Sandlin has been named the Assistant Athletics Director for External Relations at Green Bay, Director of Athletics Mary Ellen Gillespie announced on Wednesday. Sandlin, who will begin his duties with the Phoenix on Aug. 6, is currently the Assistant AD/Marketing and Promotions at Bowling Green State University.
“I am thrilled to have Craig joining our team and the greater Phoenix family,” Gillespie said. “He has a demonstrated track record of success in generating revenue and has significant experience in engaging students, fans, sponsors and building relationships both on and off campus. He is an excellent addition to our executive staff team as we take Phoenix athletics to the next level.”
In Sandlin’s role at Bowling Green, he creates marketing plans and PA scripts and serves as the game day producer for football, men’s and women’s basketball, and hockey. Sandlin also has overseen significant increases in student attendance at football, volleyball, and men’s and women’s basketball games. He implements and runs weekly external relations meetings with marketing, ticketing, sports information and Learfield Sports Properties.
In his new position at Green Bay, Sandlin’s duties will include responsibilities from the following areas: athletics marketing, ticketing, marketing and multimedia rights, athletics communications, concessions and merchandising and licensing. Sandlin will provide direction for the department as a member of the athletics executive staff and act as a supervisor for at least one sport program.
"I am thrilled to be joining the Green Bay Phoenix and the Green Bay community,” Sandlin said. “This is an exciting time for Green Bay Athletics and I am honored to be a part of its growth and success. Working with Director of Athletics Mary Ellen Gillespie and the rest of the athletics and campus staff I look forward to building on the recent success of the department both in and out of competition."
Sandlin has previously worked as an assistant director of marketing at both James Madison University and Ohio University as well as an inside sales representative with the Miami Heat. He graduated from Ohio with a bachelor’s degree in sport management.
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